2020 - You've Got This: Our Charity Tee for MIND

Some things are bigger than clothing. The You've Got This Tee was one of them.

We created this tee as a pre-order exclusive — a limited run with every penny of proceeds going directly to MIND, the mental health charity that supports millions of people across England and Wales. No stock held, no profit taken. You ordered, we printed, and the money went where it was needed most.

Why MIND?

Mental health affects all of us — directly or through the people we love. MIND exists to make sure no one has to face that alone. They provide advice, support, and a voice for people experiencing mental health problems, and they campaign to improve services and promote understanding. It felt like the right fit for a brand built around the idea that the journey matters — and sometimes the hardest miles are the ones inside your own head.

The Design

The You've Got This Tee features a striking design of a woman in a snapback standing tall as she overlooks vast mountain ranges — powerful imagery paired with a simple, motivating message: You've Got This.

It's a bold reminder that whatever you're facing — on the peaks or in everyday life — you have the strength to get through it. The chest print carries the Counting Miles branding, while the full back design does the talking. Printed on our ultra-soft, durable base tee, it's as comfortable as it is meaningful.

Pre-Order Only

The You've Got This Tee was available on a pre-order basis only. That meant every tee was made to order — no overproduction, no waste, and every sale counted directly toward the total raised for MIND. It was a different way of doing things, and one we're proud of.

Thank You

To everyone who ordered — thank you. We raised £450.46. You didn't just buy a tee. You backed something that matters. The support from the Counting Miles community for this drop meant everything, and it's a reminder of why we do what we do.

Mental health is something we'll always care about as a brand. If you or someone you know needs support, visit mind.org.uk.

We have since released the design in a new colourway in 2025.

Want to see what we're working on next? Check out our New Arrivals.